Primo means the best. The best waves, the best people, the best places to be. That's why it's the name of Hawai'i's original beer, first brewed in 1897. Exclusively at Rix Island Wear The Primo Beer Collaboration Collection.
3XL $84.50 | 4XL $94.50 | 5XL $104.50 | COCO PALMS: A tribute to the once popular hotel situated on a coconut grove on the Island of Kauai. It was the film site of Blue Hawaii with Elvis Presley and boasted visits from many Hollywood stars. It was closed due to damage from the 1992 Hurricane Iniki.